Sleep Country opens ‘ultra-premium’ store amid shifting shopping trends – BNN Bloomberg ...Middle East

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Sleep Country is opening an “ultra-premium” location in Toronto as it looks to cater to a more upscale clientele with handmade luxury items. The new concept store located within Toronto’s Yorkdale Mall, which the company has dubbed “the rest,” will offer unique products with a focus on luxury on exclusivity, according to a news release from Sleep Country. “This is luxury redefined, something we’ve been talking about for 10 years,” Stewart Schaefer, president and CEO of Sleep Country Canada, told BNN Bloomberg in a television interview on Tuesday. “We think there’s an enormous opportunity in this growing section of bedding.” The new store will offer products not available at any of Sleep Co

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