Small Business Saturday: Your chance to support independent retailers in Volusia, Flagler ...Middle East

After the early-bird online sales, doorbusters and pre-dawn Black Friday ritual, the shopping spotlight turns to independent brick-and-mortar retailers this weekend when the annual Small Business Saturday again beckons shoppers to “shop small” for holiday gifts. Created by American Express in 2010, the annual event has become an important part of the holiday shopping season for mom-and-pop entrepreneurs. Since its second year, the event also has been co-sponsored by the U.S. Small Business Administration. Here’s what you need to know about the event: What impact has Small Business Saturday had on independent retailers? Historically, reported projected spending among U.S. consumers who sh

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