Adjust Report Finds SKAN 4 Migration Leads To Decreased Cost Per Acquisition And Increased Conversion Rates on TikTok ...Middle East

SKAN 4's elongated attribution timeframe resulted in a 37% improvement in CPAs and 220% in CVRs for apps in TikTok's beta testing SAN FRANCISCO, Nov. 21, 2023 /PRNewswire/ -- Leading measurement and analytics company Adjust, in partnership with TikTok, today released Mastering SKAN 4: The...

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