BALANCING SUSTAINABILITY AND PROFITABILITY Shein is also looking at reducing supply chain emissions by 25 per cent by increasing energy efficiency in the factories producing its garments, using renewables and bringing production closer to where customers live, like Turkey or Brazil. However, the firm’s target falls short of the 45 per cent required of fashion industries to align with the Paris Agreement, a legally binding international treaty on climate change. Addressing the difference between the two targets, Mr Whinston said: “Unlike many of our competitors, we’re growing double digits every year and already, it’s a challenge. “The goal that we’ve set for ourselves of 25 per cent by 203
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