Target making major self-checkout policy change after after shopper complaints and ‘6% difference’ in behavior ...Middle East

TARGET is rolling out a new self-checkout policy change in response to customer complaints regarding in-store technology. In several stores, the retailer has made self-checkout available only to customers buying 10 items or fewer, and customers buying more are required to use lanes with cashiers. GettyTarget is using testing out a new policy after noticing a major change in customers’ habits[/caption] A spokesperson for Target said the test was designed in the hopes of shortening wait times and “better understand” shoppers’ preferences. “Our guests tell us they enjoy interacting with our team,” said Target Chief Operating Officer John Mulligan on a phone call with analysts on Tu

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