A great business idea will never strike you like a lightning bolt out of the blue. That’s according to Catalina Daniels and James Sherman, the authors of “Smart Startups: What Every Entrepreneur Needs to Know — Advice from 18 Harvard Business School Founders.” They wrote the book after interviewing 18 HBS graduates who launched notable startups like Rent the Runway and Blue Apron. One of their top takeaways: There’s no such thing as a “lightbulb moment,” where a fully-formed idea for a successful business suddenly pops into your head. “There is this myth that as an entrepreneur, you should have a lightbulb moment: You wake up one day [and] see the light: ‘This is an idea worth pursuing.’
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