The survey of more than 5,000 participants reveals that the role of business in influencing our society is changing. Americans expect more from companies than just profit. Increasingly, they expect businesses to treat their employees fairly, have a positive impact on the world that goes beyond just selling a product or service, and use technology in a sustainable, responsible way. The survey found that Americans are positive about the impact of business overall, with 63% saying businesses have an extremely or somewhat positive impact on people’s lives, up from 55% in 2022. But the research also suggests Americans think businesses have untapped potential to act as a force for good – 88% be
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