Starting a company is never easy. Whether you’re forming a business plan, mapping finances, or creating a market strategy, a successful launch requires meticulous work and dedication. While a significant focus on the business side of things is necessary, School of Health and Behavioral Sciences’ Psychology Professor Ronald Deluga, Ed.D., explains that an understanding of human behavior can help entrepreneurs learn more about themselves and determine how to engage with employees, customers, and investors to enhance their company’s success. Climbing into the entrepreneurial mind Deluga notes that social, cognitive, and personal factors often influence an individual’s decision to become an en
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