Trip.com Group Appointed As Partner of Nihao! China to Promote Inbound Tourism SINGAPORE, Nov. 17, 2023 /CNW/ — Trip.com Group has signed a three-year Memorandum of Understanding with the China International Culture Association to promote inbound tourism. Mr James Liang, Co-founder and Chairman of Trip.com Group and Mr Bo Sun, Chief Marketing Officer of Trip.com Group, were present at the signing ceremony. Trip.com Group and other companies jointly released inbound tourism collaborative initiatives James Liang, Co-founder and Chairman of Trip.com Group, addressing the guests at the ceremony. The Nihao! China campaign, launched by China International Culture Association,
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