Emma — The Sleep Company Opens the Doors to Its First German Store ...Middle East

The sleep brand’s flagship store is located in the centre of Cologne. Emma’s own stores are a part of the company’s broader retail strategy. The store’s grand opening will take place on Saturday 18th November. COLOGNE, Germany, Nov. 17, 2023 /PRNewswire/ — Emma – The Sleep Company, the world’s largest D2C sleep brand, is opening its first German store in one of Cologne’s primary shopping streets, Mittelstraße. The project marks a new era of expansion for the sleep company — having already transformed the global D2C sleep industry, Emma is now revolutionising retail with its own stores. Emma’s store in Cologne, Germany The uniquely designed space features Emma’s diverse and

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