It’s a full week before Thanksgiving, and the deals have been rolling into my inbox this month faster than I can say, “hey, it’s not even Thanksgiving yet!” And still, they tell me that if I buy today, I can save, save, save, even though Black Friday—the day after Thanksgiving that has traditionally kicked off the holiday shopping season, and when retailers typically offer their best deals—is more than a week away. [time-brightcove not-tgx=”true”] “The Black Friday Event is here,” Madewell says, offering 40% off my purchase in an email. “The Black Friday Event—25% off sitewide begins now,” the retailer Jennie Kayne brags. Best Buy’s Black Friday event begins Friday, Nov. 17.
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