In September, the singer-songwriter Zach Bryan scored his first No. 1 on the Billboard 200 Albums chart. He chose not to put out any singles to hype up Zach Bryan in the weeks leading up to its release. “We decided we weren’t dropping any singles for this album because it’s a cohesive project, and that’s the way it needs to be viewed,” says Stefan Max, Bryan’s co-manager and a former major-label A&R executive. Bryan scored a Billboard Hot 100 hit anyway — “I Remember Everything,” his collaboration with Kacey Musgraves, debuted at No. 1 — but that was just the cherry on top of a winning rollout. “I don’t know how many a
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