TORONTO, Nov. 16, 2023 – With eight in 10 Canadian consumers being more careful about how they spend their money this holiday season, retailers need to double-down and lean into loyalty programs, offer deeper discounts and improve customer experience if they hope to entice shoppers to loosen their purse strings, finds a new consumer poll conducted this month by KPMG in Canada. According to KPMG’s survey of 1,507 Canadians, 83 per cent are more cautious about what they are spending money on this year compared to last year, given high inflation, interest rates and mortgage costs. What’s more, 62 per cent are frustrated by their online shopping experience with over two-thirds wanting to see
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