Luxury and fashion categories boomed this Singles’ Day. Some luxury brands on JD.com and Tmall provided consumers with 24-month interest-free payment installments and discounted items. Besides attractive deals, the platforms focused on bringing the luxury consumer experience online. For instance, Gucci and Prada offered gift customization services. Valentino, Canada Goose, and Coach created animated posters using AI technology. More than 20 brands engaged with consumers in private one-on-one livestreaming sessions. From luxury, and fashion to beauty, major players have obtained outstanding results during this Singles’ Day. Are Chinese consumers actually tired of the yearly shopping festivit
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