Several years ago, Miami-based Loud And Live CEO Nelson Albareda tried to book Brantley Gilbert for a country festival there — but, he says, Gilbert’s agent wouldn’t even pick up the phone. Though Albareda would grow to be a giant in the Latin touring community — he was named Billboard’s 2023 Latin Power Players executive of the year — at that time he was still building his company. “I called my accounting team and said, ‘Wire $300,000 to William Morris and put Brantley Gilbert on it. And an agent called me and said, ‘Hey, why’d you wire me $300,000?’ and I said, ‘Exactly for this. We’re on the phone. I want to ma
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