New Delhi: India now has reached 250 million (25 crore) users on short-form video platforms, with around 70 per cent of them coming from tier-2 cities and other semi urban and rural centres — often from middle and high-income backgrounds, a new report showed on Wednesday. About 64 per cent of the user base on Indian SFV platforms comprised individuals up to the age of 25 years. Less than 3 per cent of Indian SFV users are mature users. according to the report by market research firm Redseer. The user-generated influencers (UGC) content platforms have helped create an ecosystem of 3.5 million influencers or new-age celebrities who serve as the growth engine of SFV platforms in the country.
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