Tiffany & Co. races ahead with Shanghai Marathon, plus more China collabs ...Middle East

With Singles Day fast approaching, you may be expecting related collaborations to feature prominently this week, propelling hype for the world’s biggest shopping event.  Instead, this week’s Chinese collaboration news centers on events, spotlighting the potential of tie-ups to generate consumer interest around occasions like sporting competitions and fashion weeks.  American luxury jewelry brand Tiffany & Co. has expanded its support of world-leading sports events to the Shanghai Marathon, for which it will design official trophies and medals. Taking place on November 26, it’s a major event, boasting tens of thousands of participants.  Also capitalizing on China’s events calendar is the worl

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