As co-CEO Ted Sarandos said in October, Netflix is now “in the sports business” — and with that territory comes more extensive work with advertisers. The streamer is charging $2 million to sponsor its first live sports event, the Netflix Cup, according to Bloomberg. The event won’t have any commercials, but that payment will cover companies having their names posted around the golf course. Any advertiser that joins in for the Netflix sports crossover golf event will also have to commit to spending $2 million on the streamer’s ad-supported tier; Netflix recently announced that the tier has 15 million users one year after launch. The Netflix Cup will bring together professional golfers and
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