The holiday shopping season seems to get longer every year — and that’s no accident, according to School of Management experts Charles Lindsey and Michael Krupski, who specialize in retail marketing strategy, brands and consumer behavior. “Holiday shopping started earlier than ever this year, with sales like Amazon’s Prime Big Deal Days and Target Circle Week in October,” says Krupski. “The season used to be a ramp-up from Black Friday through Christmas, but now we have what is being called the ‘holiday hammock,’ where the first pole goes up in October, there’s a slump into early November and then the other pole goes up from mid-November through Christmas.” Lindsey says it’s part of a ret
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