More Canadians are shopping proactively this holiday season, searching for deals amid sky-high inflation and a high cost of living. That’s according to a recent holiday shopping survey by Leger and the Retail Council of Canada. “As we head into the traditional shopping season, what we’re seeing is customers shopping earlier, looking for discounts, looking for deals and looking for that value for their dollar,” John Graham, the director of government relations for the Retail Council of Canada’s prairie region, told Global News in an October interview. “Traditionally you’d focus on Black Friday, Cyber Monday, the last couple days before Christmas. (By) the time we hit Black Friday, over ha
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