Welcome to Wet Paint in the Wild, the freewheeling—and free!—spinoff of Artnet News Pro’s beloved Wet Paint gossip column, where we give art-world insiders a disposable camera to chronicle their lives on the circuit. To read the latest Wet Paint column, click here (members only). Colby Mugrabi, the wife of mega-collector Tico Mugrabi, has had her own business aspirations for many years now: you may recall her painted seashell project “Consumerism Ashore,” or the fashion blog “Minnie Muse.” Her latest venture is a “non-fungible fashion” line called mmERCH, which is comprised of singular designs that have their singularity recorded on the blockchain (what better way to confirm you’ll never b
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