Valentino targets Double 11 with Black Tie campaign ...Middle East

Overview Valentino launched a campaign for the upcoming Double 11 shopping carnival on October 24. Featuring a striking selection of Rockstud handbags and footwear from the maison’s Black Tie Fall/Winter 2023 collection, the campaign stars brand ambassador Chinese actress Guan Xiaotong. The Double 11 exclusive products are now available on the house’s boutiques, website, WeChat Mini Program, and Tmall and JD.com flagship stores.  Netizens’ reaction Alongside the Double 11 campaign release, Guan has been promoted from brand spokesperson to brand ambassador for Valentino, a move that boosted online traffic for the campaign on Weibo. The hashtag “Valentino brand ambassador Guan Xiaotong” attrac

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