Earlier this year, CDK Global released its Friction Point Study, which surveyed both shoppers and dealers to determine what points in the car buying process were crucial todeliver a positive experience. Roughly 25% of consumer respondents expressed the desire to complete a significant portion of the buying process online. Yet, half of the dealers surveyed, noted their struggles with integrating online and offline operations. CDK Global has been working diligently to bridge these gaps and align all of the different parts of the front-end experience for a truly modern retailing experience. Steven Walker, CDK Global’s Senior Product Marketing Manager, recently joined Jim Fitzpatrick on the C
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