Variety’s Marketing Visionary Award Honorees Reflect on Risky Yet Rewarding Strategies for ‘Barbie,’ ‘Poker Face’ and More ...Middle East

In the fast-paced world of viral campaigns and emerging platforms, digital marketers are constantly refining their approach to draw in consumer engagement. Whether it’s for film, television or gaming projects, Hollywood employs cutting-edge strategies to attract audiences, especially when viewers are more empowered and able than ever to give direct feedback via social media. Leaders […]

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