Maison Margiela leaps into Web3 ...Middle East

Maison Margiela, the avant-garde fashion house with a uniquely creative oeuvre, is diving into Web3. Yesterday, the brand unveiled a gamified minting experience, weaving together fashion and technology through the Maison Margiela lens.  The project centers on merging Maison Margiela’s numeric coding iconography with blockchain tech, encouraging the house’s following to embrace digital collectibles.  Recommended ReadingLouis Vuitton enters NFT market with $42K phygital trunkBy Bethanie Ryder Maison Margiela customers can collect 24 numbered digital tokens (0 to 23). The fastest to mint the collectible within the 60 second countdown wins the collectible (a term the brand has used in favor of ‘

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