Snap CEO Says Mideast War Causing Some Advertisers To Pause Campaigns – “War Is Fundamentally Unpredictable” ...Middle East

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Snapchat parent Snap hit a warning note on the ad front today, saying “forward visibility of advertising demand” is limited in part by reduced spending due to the Israel-Hamas war. “We have had a number of primarily brand-oriented campaigns that paused spending in the early period at the onset of the war in the Middle […]

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