Coffee briefing Oct. 24 – Dentsu releases its 2024 media trends report; Younger consumers lead privacy charge; IBM and AWS collaborate to enhance genAI solutions; and more | IT World Canada News ...Middle East

Coffee Briefings are timely deliveries of the latest ITWC headlines, interviews, and podcasts. Today’s Coffee Briefing is delivered by IT World Canada’s editorial team! Missed last week’s Coffee Briefing? We’ve got you covered. Digital advertising landscape sees major shifts in 2024   Global marketing and advertising agency Dentsu has released its annual Media Trends Report. Now in its 14th year, this report highlights key trends that Dentsu expects will shape tech in 2024. Some of those trends include: Personalization and AI integration: AI-driven algorithms are personalizing ad placements, campaigns and immersive and interactive experiences. Companies are blending retail and entertainm

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