Xbox takes over the Las Vegas Sphere ...Middle East

Microsoft went all-out on Xbox advertising with its takeover of the Las Vegas Sphere last night. For anyone unfamiliar with the Sphere, it's a dome-shaped entertainment arena which opened last month. The inside wall has wraparound LED screen, and on the outside there's LED display space used for advertising. Xbox is the latest company to use the Sphere for advertising, lighting up Las Vegas with its green logo to coincide with TwitchCon. Read more

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