Influencer marketing has become a pillar of the digital economy, expected to reach a global value of €19,98 billion in 2023. In the coming weeks, the European Commission and national authorities of the Consumer Protection Cooperation Network will screen online posts to identify testimonials and endorsements that mislead consumers. Influencers involved in regular commercial activity, such as brand deals to advertise products or services, are considered as traders under the EU consumer law. They are required to disclose advertisements in a transparent manner. The result of this social media sweep will feed into the Digital Fairness fitness check that helps assess whether new legislation is
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