Out of the Blue: Tiffany premieres its Blue Book 2023 Fall collection in Shanghai as part of its China growth strategy ...Middle East

For the first time in Tiffany & Co.’s 186-year history, the American jeweler has chosen Shanghai for the global premiere of its iconic Blue Book, the Fall 2023 expression “Out of the Blue.” The move comes amid a bold brand rejuvenation since being acquired by LVMH Moët Hennessy Louis Vuitton SA (LVMH) in 2021. Tiffany made history as the largest luxury acquisition to date when it was purchased for an eye-watering $15.8 billion by LVMH. This investment is already proving its worth, as the luxury jeweler was the leading driver of LVMH’s growth over the past two years, according to Euromonitor. Tiffany’s sales grew to 5.1 billion euros in 2022 (from 3 billion euros in 2020) and are forecast to

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