THE chief executive officer of Levi’s has revealed why customers should rarely wash their jeans. According to the denim boss, the correct way to clean your jeans is both simple and frugal. Denim wearers have long debated how often you should wash your jeans Levi Strauss chief executive officer Charles Bergh has revealed his surprisingly frugal advice Levi Strauss chief executive officer Charles Bergh has settled the debate over how often you should wash your jeans. Turns out, putting them in the washing machine is a no-no. “True denim heads, people that really love their denim, will tell you to never put your denim into a washing machine. So that’s what I do,” he told CNBC
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