Trufelman, setting the scene of the current prep incarnation, describes an online ecosystem where niche and fast-moving trends exploded as Americans left their houses following COVID lockdowns. “Clowncore,” “cottagecore,” and “balletcore” became words to describe styles of dressing. “There were so many trends,” she said. “And so for a while I was like, oh, maybe I want to examine what is happening with this need for trends.” As she dug deeper, myriad trends with names like the “old money aesthetic” and “coastal grandma” emerged. Unlike those before it, these styles are all essentially new iterations of preppy, and they have infected runways and magazines. In 2023, J.Crew, which had been st
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