Shoe and apparel company Reebok has named Los Angeles Lakers legend, and their first ever signature athlete, Shaquille O’Neal as their President of Basketball. It is a newly created position that comes as Reebok looks to re-establish itself in the sports world after leaving Adidas. Authentic Brands Group acquired Reebok in 2022, something that was pushed for by the Los Angeles Lakers legend ever since he had invested in the group back in 2015. Shaq is now the second largest individual shareholder in ABG and is looking forward to to growing the Reebok brand in their own way, as he told Nick DePaula of Boardroom: “We just want to do things differently,” O’Neal told Boardroom. “That’s what w
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