How Birkenstock went from ...Middle East

Birkenstock, the 250-year-old German brand best known for its flat, orthopedic sandals embraced by hippies and grandparents, is no longer the antithesis of high-fashion. Today, it’s a multibillion dollar company popular among celebrities and style influencers, that has collaborated with the world’s top luxury fashion houses. It also went public Wednesday. How did it get here?  The company’s roots as a comfort brand committed to quality and integrity have a lot to do with its success. The family-run business began by making and selling flexible insoles that are the same footbeds in Birkenstocks sold today.  According to Birkenstock, the footbeds encourage “proper foot health by evenly d

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