Several years ago, I was invited to a peculiar meeting involving Facebook and about a dozen or so London-based technology journalists. It was in the earliest days of the company’s efforts to court high-quality news content, hoping that topical posts would drive engagement. The goal of the meeting was to persuade us to post more content directly to the platform rather than just on the websites of our respective news organizations. Kindly enough, Facebook had created some tools for doing just that and promised its algorithm would grant us a worthwhile audience. It was total nonstarter, obviously — our news organizations paid our wages; Facebook didn’t. So some years later, Facebook decided t
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