Can luxury make tech wearables cool? ...Middle East

In June, Apple launched its widely-anticipated mixed reality headset, the Vision Pro. The first wearable headset device to arrive from the company, it boasts spatial audio functionality, ultra high-resolution display systems, and AI-enabled eye-tracking features for navigation.  There was just one fatal flaw: its design was egregiously uncool.  “I want to see Tim Cook in the nerd goggles now,” one user penned on X.  Within hours of its release, the product had been ‘memeified’ by the fashion community. One meme published by popular Instagram user @sainthoax that quipped “Apple is in its Black Mirror era” accumulated over 150,000 likes.  Apple’s Vision Pro mixed reality headset captured the f

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