COGNAC, France and NEW YORK — Hennessy, the world-renowned cognac brand, and the National Basketball Association (NBA) today announced a multiyear extension of their global marketing partnership, spanning the NBA, Women’s National Basketball Association (WNBA), NBA G League, USA Basketball and the Basketball Africa League (BAL). Through the agreement, Hennessy and the NBA will continue engaging with NBA fans around the world through immersive and premium experiences and NBA events, including NBA All-Star and NBA Summer League, while Hennessy will additionally expand its presence as a partner across preseason and regular-season NBA Global Games around the world. “We are thrilled to extend
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