Amazon sees jump in demand for premium clothing and beauty products ...Middle East

New Delhi: Online marketplace Amazon is seeing a clear trend of consumers buying more expensive clothing, watches, beauty products, and pricey footwear on its platform. This is a sign that e-commerce platforms are now seeing a shift from value-focused purchases to more expensive ones. “There is a very clear trend on premium products across customer segments—beauty, fashion, even on mobile phones, people are trading up and that comes from more disposable income as well as a larger middle class,” said Saurabh Srivastava, vice president, Amazon Fashion India. Srivastava looks at both fashion and beauty in the online beauty marketplace. Fashion and beauty is one of the lar

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