How the blockchain became Stella McCartney’s sustainability wingman. Plus, AR makes waves on TikTok ...Middle East

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This week has seen brands kickstart their Web3 playbooks following the hubbub of fashion month.  Adidas unveiled its latest tie-up alongside collaboration connoisseur Moncler, a project that marries non-fungible tokens (NFTs), virtual retail destinations, and artificial intelligence (AI). Meanwhile, crypto hardware kingpin Ledger announced its latest venture alongside globally-renowned auctioneer Sotheby’s, with the pair set to introduce self-custodial wallet solutions to digital art investors next year.  In other news, top beauty players are etching their name into the metaverse. In what has been the biggest year for beauty and Web3 thus far, TikTok favorite and newcomer to the virtual spac

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