Spotify has a controversial new policy.Yesterday, the Swedish music streaming giant announced it would allow artists and labels to pay to give a song a boost in their recommendation algorithm. But instead of directly paying in cash for this amplification, music creators would take less money for streams of the promoted song, or what the company calls a “promotional recording royalty rate.”Spotify says the new program is an experiment, and hasn’t specified exactly how much lower the streaming rate would be for promoted songs. The company notes the promotion will only be one of many factors that leads to a song’s recommendation, and the program will only be part of radio and autoplay formats (
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