LU Biscuits has been facing a decline in its revenue as the boycott of French products continues in Pakistan and many other Muslim countries over caricatures of Prophet Muhammad (PBUH) in France. According to media reports, a similar situation is being faced by Total Parco oil marketing company. But LU Biscuits, which sells confectionary items and biscuits such as TUC, Candi, Prince and Tiger, is the worst affected by the boycott. Many large retailers such as Imtiaz and Chase stores have made its products unavailable for buyers. But the interesting thing is that the company says it has nothing to do with France. What does the company say? LU Biscuits’ 50.5% shares
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