Hutch Games responds to Advertising Standards Authority loot box complaint ...Middle East

Mobile developer Hutch Games has corrected store listings for two of its free-to-play games following complaints filed with the UK Advertising Standards Authority, and described its omission of explicit disclosure of loot boxes a "mistake".The complaints were made by researcher Leon Y. Xiao, who has conducted studies on the effectiveness of Belgium's loot box ban and the consistency of loot box warnings on games. Xiao filed complaints regarding Hutch Games for Rebel Racing on the Google Play Store and F1 Clash - Car Racing Manager on the Apple App Store, and said that both games failed to mention the presence of loot boxes. Current ASA guidance states advertising must make it clear if loot

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