Despite having modelled an old-school sponsor-less shirt in the first few weeks of the new season, Chelsea debuted their new-look home kit during a 2-0 win over Fulham in the Premier League. The Blues have teamed up with Infinite Athlete having spent months without a shirt sponsor after their previous deal with telecommunications company Three ended during the summer. For those who appreciated the involuntary throwback kit it will come as a disappointment, but for Chelsea it’s a big-money deal. So, who are Infinite Athlete, Chelsea’s new sponsors? Infinite Athlete is a San Francisco-based American technology company that centres around improving sport for players and fans. The corporation
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