10. Rolex Brand value: US$10.7bn In addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity and business performance. Coming out on top in this category is Rolex, which has become synonymous over the years with luxury and timeless elegance. The unmistakable Swiss watchmaker has also seen its brand value shoot up by 28% to more than US$10bn. ****** For more business insights, check out the latest edition of Business Chief US and Canada and be sure to follow us on LinkedIn and Twitter. You may also be interested in the Business Chief UK & Europe website. Bi
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