Since Elon Musk bought Twitter in late 2022, one has often heard the refrain that “Twitter is dying.” (Although Musk has rebranded the site as X, here we’ll use its more familiar name.) Twitter is certainly struggling, but it’s also stubbornly defied predictions about its demise. It is the incumbent in its category and is owned by the world’s richest man. So long as Musk cares about Twitter, even his rake-stepping mismanagement won’t drive it into total irrelevance. The real innovation isn’t happening inside Twitter, but outside it. The social networking format of microblogging — online platforms enabling short-form messaging by users who follow each other’s accounts — has come alive
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