Athletic clothing brand Lululemon and exercise equipment company Peloton this week struck a five-year partnership. The deal will bring Peloton workouts to people signed up for Lululemon’s membership programs but also means it’ll stop selling its Studio Mirror fitness device. Peloton will become the “digital fitness content provider” for Lululemon, and Lululemon will become the “primary athletic apparel partner” for Peloton, the companies said in a press release on Wednesday. Starting Nov. 1, people signed up for Lululemon’s free Essential membership program will receive exclusive Peloton fitness content through the Lululemon Shop app. And beginning Oct. 11, 2023, co-branded appa
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