Mack Weldon wanted to be sure its very first denim offered something special. The New York City-based menswear brand worked with Noble Biomaterials, the antimicrobial solutions provider, on the direct-to-consumer launch of Silver Denim—the first jeans made with Noble’s Ionic+ Silver woven directly into the fabric. “Denim is a staple in every guy’s wardrobe and therefore something we’ve been interested in for a while,” Brian Berger, founder and CEO of Mack Weldon, said. “The challenge we gave ourselves was how can we deliver real Mack Weldon innovation in this very crowded category. We found the answer in a core material technology that we use in our premium Silver line of underwear a
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