Birkenstock is preparing to kick off the roadshow for its U.S. initial public offering next week in the latest major test of demand for new listings, people with knowledge of the matter said. The German footwear maker plans to start taking investor orders as early as Oct. 2, the people said, speaking on the condition of anonymity because the information is private. It’s considering seeking a valuation of $10 billion or more in the IPO, according to the people. Birkenstock, which is backed by private equity firm L Catterton, is tentatively planning to price the offering Oct. 10 and start trading Oct. 11, the people said. The plans are fluid and dependent on
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