The Rising Importance of Empathy and New Technology in Culture & Heritage Tourism ...Middle East

Heritage tourism experts grappled with complex issues of presenting culture and heritage to tourists at an international gathering of culture tourism experts 24-25 September in Valencia, Spain.Dozens of delegates from 30 countries debated the latest issues, trends and opportunities affecting the sector, which accounts for 40% of all tourism activity, according to the UNWTO.Heritage tourism is worth around US$570 billion per year, said Scott Wayne, president at SWA Development. Within the sector, 51-70 year olds generate 60% of its revenue. However, 73% of millennials were interested in visiting cultural and historical places.The role of technology, not least artificial intelligence, was cent

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