Federal political parties have diverged in their approaches to advertising on Facebook since legislation meant to support the news industry touched off a public brawl between the federal government and the social media giant. As the fight between the Trudeau government and Meta — which owns the Facebook and Instagram platforms — escalated after Bill C-18, also known as the Online News Act, became law in June, at least one party has vowed to keep its dollars away from the company. But experts say political advertising on Meta still delivers unmatched social media outreach and parties would struggle to replace it. “For the real players here who are attempting to really influence voters on a
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